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On January 1st, the "Ice and Snow Yanbian & Sunny Yanbian" cloud gathering event, namely the "Enjoying the Tastes of Two Places" live connection activity, was held. Through online live broadcasts, the characteristic agricultural products and high-quality cultural, tourism, and health care resources of Jilin Yanbian and Sichuan Yanbian, the two "YAN" areas, were comprehensively presented to the audience, enabling more people to get to know and fall in love with the "YAN" areas.

During the event, cold noodles, stone pot bibimbap, ginseng chicken soup, Yanbian mutton rice noodles, oil-based meat, pickled fish... were successively shown in the live broadcast room. The anchors "immersively" led everyone to experience the food and cultural connotations of the two places and promoted the city brands and tourism brands of Yanbian and Yanbian.

It is reported that this connection activity is a collaboration between the two places again after one year through a combination of "offline" and "online" methods. The Yanbian cultural and tourism promoters, dressed in traditional ethnic minority costumes, went to Yanbian for cultural and tourism promotion and participated in the "Dancing Youth, Hot Snow Yanbian" 2025 New Year's Eve electronic music party, building a bridge for cultural exchanges and strengthened cooperation in tourism between the two places. Behind the calm "collision" of sunshine and ice and snow, it shows the confidence of Yanbian County in continuously promoting the development of all-for-one tourism, rural revitalization, and urban-rural integration.

In 2024, Yanbian closely focused on the core cultural and tourism resources of "Hongge, a city; Ertan, a lake; the northern mountains; Yanbian, a table of dishes; intangible cultural heritage, a flower", vigorously developed emerging business forms such as characteristic homestays, camping travel photography, study tours, and intangible cultural heritage experiences. It successively held the Chengdu-Chongqing Twin-City Economic Circle Homestay Industry Development Conference and the "Warm Huacheng, Slow Life" Boutique Homestay Investment Promotion Conference, the 2024 "Comfortable Sichuan · Winter in Yanbian" Cultural and Tourism Promotion Activity, the "Hearing the Sound of Flowers Blooming" Yanbian Guosheng Tea Picking Season and Rhododendron Viewing Season activities, the "Seeing the Appearance of the Rainbow" ethnic minority Torch Festival and intangible cultural heritage inheritance experience activities, attracting more than 170,000 tourists and the public from inside and outside the city and achieving a comprehensive tourism income of more than 16 million yuan. (Text/Gong Linpu Photo/Propaganda Department of Yanbian County Party Committee)