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On March 6th, as the early spring sun shone on the mountains, the annual Benggu Festival was held in Hetaoying Village, Hongbao Miao and Yi Township, Yanbian County, Panzhihua City. This traditional folk custom, which has been listed in the Sichuan Provincial Intangible Cultural Heritage List since 2011, showcased the charm of ethnic culture through forms such as song and dance performances and folk art displays. The entire township was immersed in a joyous and harmonious festival atmosphere.

The event site was bustling with activity. As soon as one stepped into the venue, the strong festival atmosphere could be felt. When the melodious singing echoed, the welcome wine was already set up, and the rich aroma of rice wine wafted through the air. The Miao people presented fine wine to every guest present, greeting the visitors from afar in their warmest way and expressing their good wishes for good luck, happiness, and well - being.

The event kicked off with the loud and clear "Ecological Folk Songs". The Miao people, dressed in traditional costumes and full of enthusiasm, conveyed the culture and customs of the Miao ethnic group through their songs. The cheers and applause of the on - site audience came one after another, unceasingly. Subsequently, a series of wonderful performances were staged one after another, expressing the Miao people's praise for the harvest and allowing tourists to experience the local customs and traditions in the joy.

As a characteristic folk activity of the Miao ethnic group, the Benggu Festival has a history of more than 600 years. The Benggu ceremony is its core. It not only reflects the exquisite handicraft level of the local people, showcases the profound cultural heritage and ethnic spirit of the Miao ethnic group, but also carries the love and longing of the Miao people for a better life. During the ceremony, the Miao people gather together to make new drums, sing, dance, and communicate with each other.

Since the establishment of a 2,000 - square - meter Miao cultural inheritance institute in 2014, the local area has held 5 large - scale Benggu ceremonies. The inheritance institute systematically protects 6 intangible cultural heritage items, including the Benggu technique, through methods such as intangible cultural heritage inheritors teaching apprentices.

At the site of the Benggu ceremony, several experienced elders demonstrated the entire process of making a Benggu drum. From material selection, drum - inviting to drum - skin covering, every process was carried out with great care, and the exquisite craftsmanship amazed the onlookers.

In recent years, Hongbao Miao and Yi Township has taken the Benggu Festival as the core and integrated ecological resources such as the ten - thousand - mu rhododendron flower sea on Longtou Mountain to promote the development of characteristic cultural and tourism industries. In 2024, the township supported 3 poverty - stricken households to open ethnic - characteristic product stores, with an average annual income of 100,000 yuan; and it also enabled more than 20 villagers to find employment at home, with an average annual income increase of over 5,000 yuan per person.

The person in charge of the township said that the next step is to create the event brand of "The Benggu Ceremony of the Miao Ethnic Group in Panzhihua City", jointly promote the innovative development of rural characteristic cultural and tourism, intangible cultural heritage and other industries, integrate intangible cultural heritage techniques with the packaging of agricultural special products across industries, form a series of Miao - township brand products, and build a sustainable business cycle. (Text/Photos: Yanbian Media Integration Center)