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"New tea invites guests to drink, and a mountain villa is in sight. A beauty is across the misty shoal, faintly in the middle of the water." When stepping into Sanguan Village, Wuchang Town, Jiajiang County, enjoying the tea - covered mountain scenery and sipping a cup of new tea, it seems as if having a time - transcending conversation with poets from thousands of years ago. 

Since last year, "Jiajiang tea" has been quite different from the past. So, where exactly is the "newness" this year? It lies in improving quality through innovation and moving forward with innovation.
When Does "Wenchun" Descend to the World?
When you think of greenhouse cultivation, what comes to your mind? Bright red strawberries or green vegetables? In Guangrong Village, Wuchang Town, what we see "stationed" in the greenhouses is actually tea.

"The tea we grow in the greenhouse is not ordinary tea. It's a new variety called 'Wenchun'," said Gao Zedong, the Party secretary of Guangrong Village, Wuchang Town.
So, what are the advantages of "Wenchun" compared with traditional varieties like "Fuxuan No. 9" and "Milk - white"?
"Wenchun" is currently the earliest - sprouting variety among Sichuan teas and has more sprouting rounds. Compared with other spring tea varieties, it can be picked 3 to 4 more batches," said Luo Weiyan, an agricultural technician at the Agricultural Technology Service Center of Wuchang Town.

In recent years, Jiajiang County has seized market opportunities to further enhance the brand advantage of "Jiajiang tea". It piloted the improvement of low - efficiency tea gardens by replanting and cultivating better varieties in Baicha Village and Fengshou Village. Initially, 1,000 mu of standardized "Wenchun" early - tea orchards with integrated water and fertilizer management were built, driving the surrounding Guangrong Village, Sanguan Village, Xinhe Village, etc. to plant 1,000 mu of "Wenchun" early - tea. This has enabled people to "watch the Spring Festival Gala while drinking spring tea". At the same time, it has achieved staggered employment and reduced labor costs, with an average value - added of about 600 yuan per mu based on the original spring tea.
Let's Try the New Tea with "New Fire"
"In the past, when I visited relatives during the Spring Festival, I always brought the tea from our Sanguan. Everyone loved it. This year, in addition to the traditional tea, I also prepared the tea oil from our Sanguan Village. Everyone thought it was novel and liked it very much," said Yu Xibin, the deputy Party secretary of Sanguan Village.

How did Jiajiang manage to transform from "making good tea" to "producing good tea products"? "We introduced the leading enterprise Zhishan Tea Industry to build deep - processing production lines for tea oil, tea beverages, tea cosmetics, etc. After its full completion, it will comprehensively upgrade the production technology and processes of tea enterprises, realizing the transformation of the tea industry from a 'large - scale industry' to a'strong industry'. At the same time, we actively promoted the cooperation between the enterprise and Sichuan Agricultural University. They invested 40 million yuan in Sanguan Village to build a tea - science research and development laboratory, deeply exploring and developing tea - related products and tea derivatives," said Xu Wei from the Agricultural Technology Center of Wuchang Town.

"Last month, our first batch of tea powder with zero residue and zero excess was successfully tested in the laboratory. This tea powder can be used as the base for milk tea by milk - tea enterprises, achieving the goals of safety, high - efficiency, cost - reduction, and quality - improvement. Next, we plan to enter the mid - to high - end milk - tea raw - material market and customize tea powder of different specifications and flavors according to the needs of different milk - tea enterprises," said Li Yuliang, the person in charge of Sichuan Zhishan Tea Industry. "Tea snacks, tea beverages, and tea - based skin - care and hair - care products are all in the enterprise's future development plan." Li Yuliang said that this year, Zhishan Tea Industry will also invest nearly 30 million yuan to build a 7,000 - square - meter raw - material processing workshop.
Selling Good Tea in the Alley Tomorrow
"In addition to making good tea, how to sell it well has always been a question we're thinking about. The rise of the e - commerce industry in recent years has opened up new ideas for us. We need to leverage the Internet to sell good tea products, tell good tea stories, and promote tea culture," said Luo Weiyan. Taking Zhishan Tea Industry and the village - collective company as carriers, Jiajiang actively explores the best way to interact with consumers through new media. By cultivating new rural e - commerce leaders, creating personal IPs, and other forms, it seizes the new track of "e - commerce live - streaming with goods", registers trademarks for tea products, adding infinite possibilities to the dissemination and inheritance of tea culture. It also enables the innovative integration of "tea + industry", generating good social and economic benefits.

"We built a live - streaming workshop on the tea mountain in Sanguan Village. Through live - streaming from the production area, we can not only display and sell products in front of the camera but also conduct on - site traceability of the origin. In 2024, our e - commerce sales exceeded 70 million yuan," said Li Yuliang, the person in charge of Sichuan Zhishan Tea Industry Co., Ltd. "New - quality productive forces are a powerful driving force for the innovative development of industries. As the vanguard of the county's 'agriculture, rural areas, and farmers' work, we will thoroughly implement the decision - making and deployment of the municipal Party committee, strictly follow the work arrangements of the county Party committee, and earnestly carry out the theme - practice activity of 'faster rhythm, higher efficiency, and better quality'. We will continuously integrate and innovate in the construction of new - quality productive forces, geographical indication products, and regional public brands, consolidate the advantages of 'planting tea on the mountains, inter - planting tea and forests, growing grain at the foot of the mountains, and rotating grain and cash crops', and vigorously develop new - quality productive forces in agriculture," said Zou Jie, the director of the Jiajiang County Bureau of Agriculture and Rural Affairs. In the future, Jiajiang will make efforts in the planting, processing, and market sectors, develop the three chains of "export tea + new tea beverages + tea - related culture and tourism", fully build the Jiajiang tea brand, continuously enhance the popularity and influence of Jiajiang tea, and promote the high - quality and green development of the Jiajiang tea industry.

In recent years, Jiajiang has attached great importance to the development of the tea industry. The tea industry has become an important pillar, advantageous, and characteristic industry in the county's economic development, and it is an important source of income for the majority of farmers. It plays an important role in promoting the rural economic development of Jiajiang, improving people's living standards, and comprehensively building a moderately prosperous society.
Currently, Jiajiang is earnestly carrying out the theme - practice activity of "faster rhythm, higher efficiency, and better quality", closely centering around the shining business card of the tea industry. It has tightened up, mobilized, and sped up, strengthened brand - driven development, improved quality standards, accelerated transformation and upgrading, promoted the high - quality development of the tea industry, turned the small tea leaves into a large - scale industry, and made "one leaf enrich one area of people". In the future, Jiajiang County will use practice to initiate a comprehensive analysis from tea planting to tea culture. (Text/Photos: Zhang Wen)