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Fushun’s Fusion of Culture, Tourism, Sports & Commerce Drives Consumption Surge Amid Dragon Boat Festival
2025/06/04 13:44
Origin:cced.cn
To liven up a city, sports events are often the engine that ignites passion and the bond that unites people. They awaken the street - level vitality through contests of speed and passion.
During this Dragon Boat Festival, the dragon boats on the Tuojiang River were competing vigorously, the craze for praying for learning at the Confucius Temple was surging, and the West Lake at night was filled with cheerful songs. Fushun innovatively utilized the folk resources of the Dragon Boat Festival, deeply integrating traditional activities such as dragon boat races and praying at the Confucius Temple with new scenarios like the distribution of consumption coupons and national - trend experiences. During the three - day Dragon Boat Festival holiday, the county received 240,000 tourists, driving a 36% year - on - year increase in catering and accommodation consumption, and the occupancy rate of star - rated hotels reached 85%. It is injecting surging new momentum into the high - quality development of the county - level economy.
On May 31st, the banks of the Tuojiang River were crowded with people and the sound of drums was deafening. Twenty dragon boats were ready to set off on the shore. With the exciting sound of the starting gun piercing the sky, the "Hundred - Boat Race, Enjoying the Dragon Boat Festival" cultural tourism and consumption - promotion activity, which centered on the traditional dragon boat race and featured intangible cultural heritage folk experiences, officially kicked off. On the river, the red - silk - wrapped drumsticks beat rapidly. More than twenty rowers were arranged on both sides of the dragon boats. Following the drumbeats, they bent down and rowed their oars. The wooden oars broke through the water, splashing silver - bright water droplets, and the waves at the stern pulled out two silver lines on the water surface as the boats chased each other. On the shore, the cheers of the audience came one after another, with shouts of "Overtake them!" and "Come on!" resounding continuously. The excitement of the Dragon Boat Festival surged like a river in the waves, the drumbeats, and the human voices.
"I heard that the county would organize a dragon boat activity this Dragon Boat Festival, so I quickly signed up after the busy spring plowing season," said Lao Gao, the volunteer captain of the Daisi Town Dragon Boat Team, with excitement in his voice. "In the past, the well - salt in Fushun was transported out by the Tuojiang River. It is very meaningful to hold dragon boat folk activities at the salt - transportation wharf. Everyone overcomes difficulties and works together. The scene is very lively and exciting!"
While the on - site audience was cheering for each team, the online cyberspace was also bustling. Under the camera, the exciting moments of the dragon boat race were presented simultaneously, and real - time bullet screens poured in like a tide: "The dragon boat race in my hometown makes me cry with excitement!" "Welcome everyone to my hometown, Fushun." "Well - filmed. Although I'm not at the scene, it feels like I am. It's so lively!" According to statistics, the Dragon Boat Festival dragon boat race activity was broadcast on five major CCTV channels and six programs. On platforms such as the Zigong Observation video account, the Zigong Cultural Tourism Douyin account, the Fushun Media Integration Douyin account, the Fushun Eye mobile client, self - media, and live - streamers, the live - viewing volume reached over 4 million. The topic of the Fushun Dragon Boat Festival dragon boat race in Zigong topped the Douyin hot - topic discussion list. Netizens have engaged in interactions by leaving comments, giving likes and co-producing videos, turning this local folk activity into a cultural focus of public attention.
While the dragon boats were paddling passionately on the Tuojiang River, the Fushun West Lake - Confucius Temple Scenic Area adjacent to the competition venue was also bustling with noise and laughter. During the event, a series of "1 + 7 + 2" sub - activities were launched, covering multiple dimensions such as culture, consumption, and parent - child activities, offering citizens and tourists a Dragon Boat Festival feast that combines traditional culture with modern experiences.
The sound of reading aloud came from the Fushun Confucius Temple. The students, dressed in Hanfu, performed the Zhixue Ceremony and beat the drum to declare their aspirations, immersing themselves in the profound heritage of Confucian culture. The 41st Dragon Boat Festival Poetry Conference conveyed the cultural connotation of the festival through forms such as poetry creation, poetry recitation, and calligraphy display. The parent - child flea market promoted the concept of environmental protection, cultivated financial management awareness, and enhanced parent - child emotional communication by sharing and exchanging second - hand items. At night, on the Jiuqu Bridge of West Lake, the "Fushun Night - Singing at West Lake" special performance made a stunning appearance, and the West Lake Lantern - Praying activity was also beautifully staged at the same time. By closely integrating the "Dragon Boat Festival" theme, adopting the forms of traditional ancient - style song singing and "boat - riding" interaction, and integrating elements such as colorful ropes, zongzi, and salted duck eggs, the excellent folk culture was inherited and carried forward.
The "Dragon Boat Festival Intangible Cultural Heritage Workshop" on the upper square of the Confucius Temple became a popular check - in place for citizens and tourists. The experience activities with rich Dragon Boat Festival elements attracted the active participation of the general public. The "Cultural and Creative Food Bazaar" on the lower square of the Confucius Temple was very lively. The car trunks were transformed into creative stalls, selling special products. At the same time, the catering consumption boom was surging, which became a highlight of the festival. The restaurants around the Confucius Temple - West Lake Scenic Area were full of customers. The unique aroma of Fushun tofu pudding attracted diners to line up. Snacks such as iced jelly, cool shrimp - shaped noodles, and cold noodles were in short supply, and it was hard to find a seat in the specialty restaurants, with the turnover rate significantly increasing. The "Get Free Tofu Pudding by Liking" activity launched by the County Bureau of Commerce went viral on Moments. In the "Get Consumption Coupons by Traveling and Checking In" activity, tourists needed to collect photos of six landmarks, including the Confucius Temple and the Bell and Drum Tower. Ms. Zhang, who completed the task, excitedly showed her mobile phone and said, "I not only visited the scenic spots but also saved money. Such activities should be held more often!"
By relying on the three key points of attracting visitors through events to enhance the momentum, gathering customers through scenarios to increase stickiness, and promoting transformation through a consumption - closing loop, Fushun, using dragon boat culture as a medium, continuously improves the matrix of business forms such as folk performances, intangible cultural heritage activation, and nighttime economy. At the same time, it implements long - term measures such as the distribution of cultural and tourism consumption coupons and the exhibition and sale of special products, transforming the short - term popularity of the Dragon Boat Festival into the lasting driving force of the regional cultural and tourism industry, effectively turning "traffic" into "staying power".
Behind the event, there is a vivid practice of "government - led and whole - people participation". The Fushun County Party Committee and the county government attach great importance to this dragon boat race activity, regarding it as an important carrier for carrying forward excellent traditional culture, enriching the spiritual life of the people, and enhancing the vitality of the city. Multiple departments, including public security, health, culture and tourism, emergency management, and commerce, work together to scientifically formulate detailed plans. From the organization of the event, the site planning, the safety plan to the logistics support, the responsibilities are compacted at each level to ensure the safe, smooth, and orderly progress of the event, laying a solid foundation for the successful holding of the event.
Behind this whole - people carnival, teams of logistics support staff, with their professionalism and enthusiasm, build a solid backing for the event, making the "solidarity" dragon boat spirit shine both inside and outside the competition venue. To ensure the normal development of the event, the volunteer service activity led by the County Party Committee's Social Work Department, with the goal of "inheriting the Dragon Boat Festival culture, promoting cultural and tourism consumption, and showing the style of Fushun", has constructed a "full - coverage, hierarchical - classification, and high - efficiency - cooperation" volunteer service system. The activity has recruited more than 200 person - times of Party member volunteers, youth volunteers, and new - employment - group volunteers, who have been assigned to 7 types of positions, including consultation services, safety and traffic maintenance, and logistics support, providing "zero - distance" and considerate services for tourists.
Moreover, during the event, 50 "volunteer police officers" dressed in uniform and wearing eye - catching badges were divided into 5 groups, including order - maintenance, tourist - guidance, and emergency - disposal groups, and went to their duty positions. From the opening to the end of the event, the "volunteer police officers" served more than 10,000 tourists in total. They either guarded key intersections to guide the viewing route, or shuttled through the crowd to help the elderly with limited mobility, or became "temporary parents" to help lost children find their relatives. Facing the continuous influx of people, the "volunteer police officers" adhered to the principles of "civilized language, standardized gestures, and warm - hearted service", strictly maintaining the on - site order while resolving potential conflicts with affinity, winning the praise of the people.
While efficiently diverting the crowd and ensuring the safety and order of the scene, efforts were also made to solve the problem of "difficult parking" to provide solid support for tourists. During the event, all the government - office units, the temporary on - road parking spaces (manual), the temporary on - road parking spaces, and the outdoor public parking lots in the urban area of Fushun County, with a total of 6,869 parking spaces, were opened for free to guide the orderly parking of vehicles and encourage green travel. "The dragon boat race is wonderful, the tofu pudding is delicious, and parking is convenient. It feels like the whole city of Fushun is making efforts to hold this event well," praised tourist Mr. Deng.
When the drumbeats fade away and the waves subside, this spirit of silent dedication has been deeply engraved in the glorious chapter of the dragon boat race. Everyone, with their perseverance and dedication, has built a protection barrier for the event and injected development momentum into the city.
From the drumbeats by the riverside to a citywide craze, the dragon boat races in Fushun County are not only a folk carnival but also a model of the creative transformation of traditional culture. Currently, Fushun County is continuously advancing the construction of the "Two Counties, Two Districts and One City" and accelerating the development of a sub-center of the prefecture-level city. Taking this event as an opportunity, it will focus on helping Zigong build a world - renowned cultural and tourism city with unique characteristics, deeply implement the "Cultural and Tourism Revitalization of the County" strategy, adhere to shaping tourism with culture and highlighting culture through tourism, deeply tap historical and cultural resources, vigorously develop business forms such as "events + tourism", create more characteristic cultural and tourism brands, and promote the integrated development of culture and tourism to a new level. (Text/Photos by Xu Dandan and Liu Rui)
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